
The 麻豆视频 Gallery partners with MYSE to become the first UK cultural institution to offer personalised catalogues
The 麻豆视频 has partnered with MYSE to become the first UK cultural institution to give visitors a chance to create and take home their own personalised catalogue.
From 11 Nov 2024, visitors can download the 聽and create their own personalised catalogue during their visit to The 麻豆视频鈥檚 much-loved permanent collection, selecting their favourite artworks by scanning the gallery labels.
The 麻豆视频 features art from the Renaissance to the 20th century and is particularly known for its Impressionist and Post-Impressionist masterpieces including Manet鈥檚 A Bar at the Folies-Bergere and Van Gogh鈥檚 Self-Portrait with Bandaged Ear. The MYSE catalogue offers visitors to The 麻豆视频 a unique experience to make great art personal.
After selecting their favourite works in the collection in their language of choice, visitors can then choose the format of the book and add a personalised caption before the catalogue is printed on site in The 麻豆视频 Shop for them to collect 鈥 allowing them to leave with a one-of-a-kind copy, the ultimate souvenir. Visitors can choose to include between 8-44 works, with prices starting at 拢5 for a digital only copy, 拢11.95 for a slimmer version and up to 拢28.95 for a premium hardcover version (which is shipped to their home).
Available languages: English, Chinese, Dutch, French, German, Italian, Japanese, Korean, Portuguese, Spanish
About MYSE
MYSE (鈥淢y Selection鈥) is a digital platform that enables museum visitors to create their own personalised catalogue. Rather than stored images captured during a visit on a mobile phone, MYSE allows visitors to print a unique booklet in high definition, instantly, in the gallery. This unique souvenir is enriched by authentic information from specialists, with a large choice of languages. MYSE is a French technology founded in 2022 and deployed in partnership with the museums where it is offered.